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Viking’s history is all about battling weather and terrain with new footwear technology. Nearly 100 years ago in 1920, on the 17th of January 1920, Peter Mathias Røwde founded a rubber factory in Askim, Norway. The very first item produced were galoshes to keep leather shoes from getting muddy or wet. The brand name was Viking and history was made.
Fast forward to modern times, The year 2006 was a milestone for Viking. It was the year they surpassed 2 million boots in annual sales in Norway and Europe. Viking was highly regarded for its high quality footwear. New models with high-end technologies had been developed. The mantra is: If it works in Norway, it will work anywhere.
In 2010 Viking celebrated 90 years – a considerable age for any footwear company! Viking is actually one of the oldest brands in Norway and has been part of shaping Norwegian industrial history. Not bad for a 98-year-old.
Present day the Viking Outdoor Footwear keeps evolving and developing. In the last few years they have seen more innovation than in the preceding 90 years in total. Things are really happening in the footwear industry and we are happy to see that Viking is still at the forefront. And that’s where they have decided to stay!